Why have a website and internet presence?

Why have a website and internet presence?

How many of your fellow professionals / competitors have the advantages of a website and an internet presence? Each day in South Africa who knows how many people go searching for businesses on the internet that do what you do, will you be there?

There are a number of advantages to a website and having an internet presence. When you go looking for something yourself how often do you go to a company's website to see if they have what you are looking for?

  1. 24 Hour Access. Your customers can check out your product or service 24 hours a day, 365 days a year.
  2. Cost Effective. Very inexpensive and flexible compared to other forms of advertising. Graphics, photos, audio or video can be utilized. You can compete against the big companies, a website can be easily afforded by the small business.
  3. Saves time. Complete descriptions and information regarding your services or products can be provided so customers don't need to phone to get simple answers.
  4. Added value. Links can be supplied to manufactures sites to provide additional information and support for your customers. Tips and advice or links to related informational articles can be provided.
  5. Online Ordering.If applicable for your business, orders can be placed online around the clock.
  6. Improve Credibility. It gives you an opportunity to explain to potential customers what you are about and why you deserve their trust and confidence. Customer testimonials can spread positive comments aiding in the referral process.
  7. Convenience. Easier for potential customers to find your product or service.
  8. Flexibility. Websites can be updated instantly with new information for free or at a much lower cost.
  9. Inexpensive market research. You can use visitor polls and online surveys to find out what your customers like and how they feel about certain aspects of your business.
  10. Stay in front of them. You can offer an email News Letter that they can subscribe to.
  11. Additional revenue source. You can sell advertising on your website to other businesses. Reciprocal links to and from related businesses.
  12. If your business does not have an internet site, the only people benefiting is your competitor who does have one.