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2013-07-22
What is Google PageRank?


Google PageRank is a popularity score that can potentially confuse everyone with a web site. It’s one of the many ingredients in the recipe that contributes to good search engine optimization (SEO). Most people don’t need to know what this is. You’ve got enough to take care of, just growing your business. But for those of you who want to know why it gets mentioned, here’s an overview of what PageRank is.

SEO is as much an art as a science, and in the case of optimization on Google's search engine, it's always evolving. In true Google fashion, Google found a cool way of ranking all the sites in the world based on how important they are. The result is a numerical score on a scale of 0 to 10 called Google PageRank. The algorithm includes many elements like traffic and keywords, but it is primarily made up of the number and authority of the inbound links to your site - that is, other sites posting a link to yours. In other words, it's a measure of how popular you are on the web. 

Why does this popularity contest matter?

The reason people care about PageRank is because one way to boost the organic search engine placement of your web site, is to get an inbound link to your home page from a site with a high PageRank. Not much has changed from primary school. If a sixth grader invites a third grader to be in the 6th grade rugby game, the whole school will notice and it can increase the third grader's cool-factor. In the Google world, an inbound link from a highly ranked site, such as news24.com will impact your own PageRank score, which in turn will increase the relevancy of your site, causing Google to place it higher in the results.

Looking at it another way, each time a page links to another page, they're casting a vote for that page. Votes from sites with a higher PageRank have more weight. Both quantity and quality matter.  So the more votes that you cast for your site, the more important it must be. The more important your site is, the higher Google will place you in their search results. 

Hope this explains the issue of PageRank, but remember, this not the only factor Google uses to rank pages or search results, but it’s an important one.