Blog


2013-09-24
Is your design killing your content?


Is your design killing your content?
 
The primary design task of any website, is to ensure the content is as readable as possible. The design should work like a picture frame and enhance, not hide, your work.
 
I was on a site earlier, where the design was so loud and busy, that it was hard to find the actual content. When trying to read the content, the rest of the site was so distracting that I left after just 60 seconds or so.
 
Most newsletters are just as bad. Instead of focusing on the message, they’re packed with distractions. Lots of different font sizes, colours, options, boxes and buttons — all getting in the way and breaking the reading experience. As a result, their actual content gets very little attention… and the newsletter providers wonder why their readership's not growing.
 
The poor readability issue.
 
Take a look at the design you use for your website.  If the content is playing second fiddle to the design, change the design. After all, it’s your content that people come to you for and your content, which builds your relationship with your readers.
 
A quick tip: Clear, big fonts and lots of white space work better than almost anything, when it comes to making your content stand out.