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For many small businesses and aspiring entrepreneurs, it often proves challenging in the beginning to generate regular web traffic, establish credibility and acquire clients. Even if you consistently post high quality content on your business blog, it may still take a while before you can actually build a loyal following of readers (or prospective clients).
One effective way to speed things up and achieving all the aforementioned objectives is guest blogging on other more established websites. Sounds simple, doesn’t it? It’s not. There are 3 very common mistakes that often lay waste to all the hard work you have put into your guest blogging efforts. Here’s how you won’t fall victim to them.
Not Having A Clear Objective
The phenomenon of aimless guest blogging has been especially apparent since Google algorithms started becoming more quality-oriented. Don’t jump on the guest blogging bandwagon just because you see everyone else doing it. For any marketing effort to succeed in the long run, you must first have a clear objective in mind.
Pitching Low Quality & Spun Content
There’s probably nothing more detrimental to your brand image than this one – it’s a real brand killer! You should spend as much time on creating guest posts, if not more, as you would for your own blog as a poor guest post can actually deal more damage to your brand image than a low quality post on your own blog.
Go For Quality, Instead Of Quantity
In my view, this tendency stems from the belief that you need to write a lot of guest posts to achieve any significant results – this is just plain wrong. Ask any content marketing expert and they would probably tell you to focus on the 80/20 rule, i.e. 80% of your results should come from 20% of your most focused efforts.
Wasting The Exposure
The moment your guest post goes live, you’ll start getting referral traffic to your website from the links in your author bio. However, don’t make that common beginner’s mistake of letting your guard down at this stage. You need to have a clear plan for capitalising on the traffic and exposure you get from your guest post.
As Google places more emphasis on high quality content with each update to its search algorithm, guest blogging is bound to become more prominent in the near future. But in order to take full advantage of this highly effective marketing channel, you need to set your sights on the big picture instead of merely looking for short-term benefits.
Be clear about your objective(s) and avoid the mistakes we have looked at in this post, and you will increase your chances of success considerably.