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2013-10-06
5 Google Analytics Alternatives


Clicky

Clicky is one of the most popular web analytics tools available in the market. Similar to Google Analytics, you can tackle all the analytics needs of your online business. It is equipped with a lot of features to add more dimensions to your analytics data: heat maps visibility and capability to connect it to your goals, split tests and more.

Aside from all the basic analytics features, if your business is more focused on twitter promotion, this tool provides you with a twitter monitoring feature.

Kissmetrics

Unlike other metrics companies, instead of putting effort in providing the figures of page views of your website, this tool came with a different concept, focusing more on people’s data – what they do in your site, that’s what Kissmetrics tells you. If you sell products on your website, this tool will be useful. With the insights you get from it, you will know what approaches to take on your business to convert unknown visitors into loyal customers.

Woopra

Pretty much like Kissmetrics, Woopra’s main focus is on the customer behavior on your site. The dashboard is simple, easy to use and comes with excellent features to decipher the engagement of your customers in your website. This visibility allows you to focus what matters the most to drive your online business.

Woopra features retention analytics, funnel analytics and segmented analytics to take your customer behavior insights to a whole new level. The interesting tool that may catch your action is the “custom notification.” This alerts you instantly about your visitors’ activities on your website to your e-mail.

Mixpanel

Mixpanel is an analytics platform that prides itself for being “the most advanced analytics platform ever for mobile and the web.” The dashboard is attractive and with a clean design. The segmentation tool allows you to collect in real-time detailed information about the users of your application using complex queries without any SQL skills.

Its even more easy to understand conversions in your website and the lifetime value of a customer by using a method called funnel analysis. Mixpanel has two packages: engagement plans and people plans. There is a free version but if you want more, check out the pricing which depends upon your application model, number of profiles and data points.

FoxMetrics

Foxmetrics is an event tracking and web analytics tool that aims at supplying the users with all the standard analytics features to drive their online businesses. Analytics companies have realised that people’s data speak louder than page views. The platform’s main focus is on the actions and activities of visitors on the users’ websites.

Giving much relevancy to the customer behavior has proven to the most effective approach for users to know every customer. Foxmetrics has 4 plans which you can try out for 14 days.